Introduction to Digital Marketing


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Course Features

  •  Duration: 3 hours
  •  Skill level: All levels
  •  Language: English
  •  Assignment: Yes



The Introduction to Digital Marketing module exposes students how to harness the power of digital marketing within the marketing strategy for your organization. Participants will gain a fundamental understanding of the core principles of digital marketing, and be able to define the key differences between Traditional and Digital Marketing.

This module will get participants started on the road to implementing effective digital marketing campaigns. The Introduction to Digital Marketing module introduces the foundational aspects of digital marketing and covers areas including: Search Engine Optimization, Pay Per Click, Digital Display Advertising, Email Marketing, Social Media Marketing, Mobile Marketing, as well as Google Analytics.

Participants will learn how to develop an integrated and effective overall digital marketing approach across these various specialisms. They will also be able to conduct ongoing analysis and measurement in order to manage and evaluate their digital marketing efforts and budgetary spend.

In this module our practitioners will also refer to the principles and processes, as well as the tools and techniques that underpin the Professional Diploma in Digital Marketing, and use effective illustrations and relevant, practical examples to bring the concepts and ideas to life.



Key Concepts of Digital Marketing
The Opportunity of Digital Marketing
Characteristics of Digital Marketing
Implications of Digital Marketing
Laws and Guidelines Basics
Search Engine Marketing Basics
Search Engine Optimization Overview
Pay Per Click Advertising Overview
Display Advertising Overview
Email Marketing Overview
Mobile Marketing Overview
Social Media Overview
Analytics Overview
Strategy and Planning Overview